Chapter 01 of 05, Samsung

Unleash the Galaxy

The Wiener Riesenrad at dusk, wrapped in the Galaxy S24 Ultra campaign

For the launch of the Galaxy S24 Ultra, Samsung dressed Vienna’s Riesenrad in the campaign, and we built the layer you could only see through the phone.

Pointed at the wheel from the Prater, the lens filled its spokes with an animated galaxy, tracked to the wheel’s structure in real time. It gave visitors a reason to stop, film and share from the foot of one of the city’s best-known landmarks.

The animated galaxy filling the wheel, seen through the phone — In situ, and the scene behind it.

Scene setup of the galaxy layer in the AR editor — In situ, and the scene behind it.