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Chapter 01 of 05, Samsung

Unleash the Galaxy

The Wiener Riesenrad at dusk, wrapped in the Galaxy S24 Ultra campaign

For the launch of the Galaxy S24 Ultra, Samsung dressed Vienna’s Riesenrad in the campaign, and we built the augmented reality layer you could only see through the phone.

Pointed at the wheel from the Prater, the lens filled its spokes with an animated galaxy, tracked to the wheel’s structure in real time. It gave visitors a reason to stop, film and share from the foot of one of the city’s best-known landmarks.

In 2025 the campaign won Silver in the Exzellente Media-Innovation category of Austria’s Media Award.

The lens at the Prater.
The animated galaxy filling the wheel, seen through the phone
Scene setup of the galaxy layer in the AR editor
In situ, and the scene behind it.
The campaign banner on the Riesenrad pylon
Looking up at the campaign banner through the spokes

Award

Media Award

Silver 2025

Exzellente Media-Innovation